VC Star Web - SWOT Analysis

SWOT Analysis relating to their web page

Strengths - Local, established in the community, has a presence and credibility within community.
Infrastructure - "in house management" and programmers. Available funding and openness to expanding

Weaknesses - the web page is just not pleasing on the eyes, it has to much clutter. There is a lot going on with the page and its tough to focus and find what you're looking for, its information overload.
Brand - in terms of their brand with the youth market, they do not have much recognition

Opportunities - they have a lot they can improve on with their web page, Simplify the page.
- they have a great opportunity to reach a young, new and large audience who are already on the web. Creating a social network site (using MySpace or Facebook) to attract the younger audience. Also, by having this type of page they can conduct low cost market research by seeing what links, headers, etc their audience is clicking on.
Promotion opportunities and target advertising.

Threats - Competition of younger, hipper, cooler, trendier web sites.

Overall the class felt that VC Star needed to become more in touch with the younger audience they are trying to capture. In order to do so VC Star needs to learn and become more educated in understanding the younger audience. They need to create a new site that will attract the younger crowd and keep them coming back.